Wordplay: The Language of Advertising
BuySellAds have created this great infographic and share the advertising language we commonly use as marketers to capture attention or to invoke an emotion.
The "Claims to Fame" section is my favourite part of this infographic. I have worked on online & offline marketing campaigns that have had positive results using some of the techniques mentioned.
The language that’s used in advertising is deliberate in its attempt to create a positive impression of the product or service. We take a look at the most common tricks of the trade when with comes to advertising language in the infographic below. Click the image to enlarge.
